An online store has a tremendous positive impact on your business. It allows you to quickly sell your products online and showcase your services and products, effectively making your business known to more people. Thus it is wise to choose one of the most popular and free WordPress themes for WooCommerce for your next project. Deciding to build your website with WordPress is a wise idea. WordPress enables you to develop your website without any prior coding knowledge easily. It also lets you flexibly manage your content and communicate with your customers. There are tons of WordPress WooCommerce themes available in the market to choose from. It could be confusing to choose the right one since each theme is special in its way. We have made a list of the top 20 most popular free WordPress themes you can look into and choose the one that fits your criteria best!
Top Free Elegant and most popular WordPress Themes 2023
1. OceanWP
OceanWP is a dynamic and highly functional free WooCommerce theme. This is one of the most popular WordPress themes because of the features and functions it comes with. It is a super-fast theme providing excellent navigation to users. OceanWP is best suitable for creating online stores like jewelry shops, grocery shops, food and restaurants, chain stores, etc. You don’t have to work on a single line of code because it is easy to customize and offers all necessary elements. It has compatibility with the WooCommerce plugin enabling you to showcase your products and sell online. You can integrate different functions in your store like add to cart, buy now, shopping cart, payment, etc. using the WooCommerce plugin. Even you can create variable products WooCommerce in OceanWP theme. You can integrate any popular page builder plugin of your choice with this theme, like WPBakery Visual Builder, Beaver Builder, etc. Your website can be designed and customized in any way you want because it has excellent support with the awesome Elementor page builder. Key features: This amazing theme comes with Elementor and WooCommerce-ready features. The theme layout is 100% responsive and provides a perfect look on any device and browser. To know more key features you can see the comparison of OceanWP vs Flatsome theme.
2. Kadence
Kadence is an ultra-fast and powerful WooCommerce theme. It is one of the most popular WordPress themes providing an easy-to-use interface with smart design modules. Kadence brings you a modern drag-and-drop page builder you can use to create and customize pages according to your need easily. The theme offers a large number of premade demo websites. You can use these premade templates to get a better design solution. It will also provide you a jump start in your development process and reduce time. The theme offers advanced typography and unlimited color options to give your website a sleek look. You can integrate essential plugins for WordPress with this theme and make your website more dynamic. Key features: Kadence offers easy customization of headers and footers of your website. You can design the headers and footers and implement more functionalities by your choice. The theme has a perfectly responsive layout to give your website the proper layout.
3. Phlox
If you wish to work with one of the most popular WordPress themes, Plox will be a wise choice for you. This multipurpose and powerful Elementor WordPress theme comes with excellent customization options and premade design elements perfect for building a dynamic website. This free theme provides different powerful design elements and prebuilt layouts to design your dream website. The theme has compatibility with the WooCommerce plugin to allow you instantly implement dynamic shop features. Popular page builder plugins like SiteOrigin, WPBakery Visual Composer, Elementor, etc., work well with this theme. You can use Phlox to create websites for online stores, food, and restaurants, corporate businesses, academic content sales, etc. Key features: Phlox comes with a one-click demo import feature to instantly download a demo website and work on it. The theme makes your website look beautiful on any device because it has a fully responsive layout.
4. Supermarket
There is no better WooCommerce theme than Supermarket to build a large online store. It is one of the best WordPress themes suitable for chain stores, super shops, grocery stores, clothing, accessories, electronic equipment, etc. Supermarket has an amazing premade template perfect to showcase your product and attract customers effectively. The Supermarket theme is WooCommerce compatible to provide your user with a smooth and seamless shopping experience. Even you can create a wishlist online with this theme. The theme has several unique and attractive sections like a beautiful slideshow, popular product, new arrival, most viewed product, etc., to let your customers access their desired products flexibly. Key features: The supermarket is a multipurpose theme providing an easy-to-use interface for a great shopping experience. You can integrate any popular page builder with this theme and increase your website’s functionalities.
5. Neve
Neve is an elegant and powerful multipurpose WordPress theme. It can be considered one of the most popular WordPress themes because of its easy-to-use interface and smart functionalities. This theme is suitable for online shops, agencies, startups, supermart, etc. Neve theme has a fine homepage template integrated with all the basic features an online store should have. It includes a beautiful slider with a CTA button that effectively engages your user with your highlighted products immediately. Its integration with WooCommerce empowers you to effectively install store functionalities on your website. The Neve theme has SEO-friendly code providing a better ranking in search engine results compared with other best SEO themes for WordPress. Its minimalistic design comes with an interactive and flexible user interface. Neve is proven to work well with most of the popular free and premium plugins. Key features: The theme provides a fantastic surfing experience because it is a fast and lightweight theme. Neve has a 100% responsive layout making your website’s layout never break on any device. This theme is SEO optimized, making your website appear on top of the search results.
6. Hestia
Hestia is a clean, functional, and one of the most popular WordPress themes. This SEO-friendly WordPress theme is suitable for small to medium-sized online stores. It is a nice one-page theme, meaning all the navigation directs to the landing page. You can use Hestia to make online grocery stores, chain stores, online food delivery, and jewelry stores that are even better than other themes for jewelry. The theme is well structured to attract your customers to your desired products instantly. Hestia can be integrated with powerful page builder plugins like SiteOrigin, WPBakery Visual Composer, Beaver Builder, Elementor, etc. It offers a live customizer allowing you to see the changes in real-time while developing the website. This theme is built based on WooComerce, thus providing an excellent shopping experience for the customers. You can easily integrate shop features like payment methods, popular products, product categories, new products, etc. Key features: Hestia is easy to set up and can be flexibly controlled through the WordPress customizer. It has interesting and useful features you can use through the theme options panel. The theme includes a one-click demo import option. It is an SEO-optimized theme helping you to get ranked in search engine results.
7. Leto
Leto is a clean and modern WordPress theme. It comes with a premade template integrated with essential design elements and functionalities. Leto can be considered one of the most popular WooCommerec themes because of its stunning and functional premade layout. This theme can be integrated with the powerful WooCommer plugin. The WooCommerce plugin lets you fuse your website with all the amazing online store functionalities. Leto can be easily customized using the WordPress customizer. It has exciting and useful features you can use through the theme options panel. Your website’s typography and basic color can be easily changed with just one single click. Key features: Leto has a perfectly responsive layout providing your user an excellent view of your website on any device. It is well optimized for SEO and supports RTL translations making your website multilingual.
8. Astra
Astra is a high-performance and modern WordPress theme. Astra is a fine choice if you are looking for the most popular WordPress theme. This theme is built by highly professional developers keeping robust performance in mind. Astra is one of the top-notch WordPress themes because of its compatibility with the Gutenberg block editor. You can easily create custom blocks using Gutenberg and Astra together. The theme offers a premade layout containing essential and smart elements and features useful to building a dynamic online store. Its integration with WooCommer allows you to install necessary store functions like payments, shopping carts, and product suggestions, You can see Astra theme reviews to get a better experience of this theme, Key features: You can easily design headers and footers using its header-footer builder. Astra offers a live customizer useful for observing the changes in real-time while editing your website. This theme is lightweight and has an excellent performance score.
9. Flash
Flash is a powerful and elegant WordPress theme. It offers a ready template integrated with different design elements and essential sections to showcase your products. The theme has a beautifully designed header containing a menu, logo upload options, social media icons for sharing content with the help of social media plugin for WordPress, an address module on the top bar, etc. it also has a nice slideshow section with a CTA button to highlight your desired product instantly. Flash is an easy-to-customize theme with a large number of design modules and sections. It includes essential content sections like featured products, popular products, new arrival, similar products, etc. Key features: It offers a one-click demo import feature useful to download a premade website and start working on it quickly. You can integrate any of the popular page builders to increase your website’s functionalities. This theme has SEO-friendly code, developed following proper programming standards.
10. Di eCommerce
Di eCommerce is a feature-rich and dynamic WooCommerce WordPress theme. If you wish to choose the most popular WordPress theme to build your online store, then Di eCommerce will be the right choice. The theme comes with a ready template, including all essential design elements and content sections appropriate to showcase your product to the customers. This beautiful template contains a well-organized menu, a custom logo upload field, a top bar integrated with social icons, a shopping cart, and a contact module. You can integrate most free and premium plugins with Di eCommerce to make your website functional and sleek. It is compatible with powerful plugins like WooCommerce, Packing Slips, Mail Chimp, Contact Form 7, etc. Key features: It is an Elementor-based WooCommerce theme providing seamless operations of your website. The theme offers a one-click demo import that can be used to install a demo website and reduce development time quickly. It has a mini cart feature that can boost your orders effectively. This perfect SEO-ready theme supports RTL translations.
11. Virtue
Virtue is a versatile and fully feature-loaded WordPress WooCommerce theme. It supports the Gutenberg block editor allowing you to create custom blocks to increase your online store’s functionalities. This theme is compatible with WooCommerce enabling you to make a robust and powerful online store with smart features and functionalities. WooCommerce plugins allow you to implement different essential shop features like new arrival products, featured products, payment methods, add-to-cart, etc. The theme is suitable for creating all types of online stores. It supports powerful free and premium plugins to make the website more functional and dynamic. Key features: It is an eCommerce-ready theme with a powerful theme options panel you can use to control your whole site’s design. It is a responsive theme with SEO friendly nature.
12. Qi
Qi is a professional and powerful responsive WordPress WooCommerce theme and one of the most popular WooCommerce themes. This free estore theme comes with a beautiful ready template and exciting features you can use to build your dream online store. This interactive theme offers comprehensive features like a beautiful slideshow, shop page, portfolios, product sections, etc. It provides 100 beautiful starter sites to give you amazing design opportunities for your website. Qi theme is fully compatible with the WooCommerce plugin to empower you to install robust store functionalities on your website. You can integrate any popular page builder plugin with this theme and design your website according to your criteria. Key features: Qi theme offers tons of adjustable layouts and styles to create a sleek and elegant-looking store. You can easily change the typography styles and theme color with just a few clicks.
13. Zakra
Zakra is a responsive, SEO-friendly, and powerful WordPress theme. It is considered the most popular free WordPress theme for building a unique, elegant, dynamic online store. You don’t need any extra coding because Zakra has a beautifully crafted template that satisfies your design criteria. It is a lightweight and super fast theme providing smooth navigation around the website. The theme is compatible with the powerful WooCommerce plugin to integrate necessary store functionalities. You can also add a page builder plugin with this theme and design and customize pages according to your need. Zakra comes with perfectly crafted premade templates useful for building a sleek and robust online store. The theme has excellent documentation to guide you through the theme features and functionalities. Key features: Zakra comes with the amazing Elementor page builder to create and customize product page WooCommerce modules flexibly. It is an ultra-fast theme loading pages within a second. The theme offers 10+ free starter sites.
14. Izabel
Izabel is a modern and professional WooCommerce theme. It comes with a lovely and elegant-looking design with exciting features and functionalities. It can be considered one of the most popular WordPress themes because of its well-structured template and creative design modules. Izabel’s landing page is designed in a way it can instantly attract your customers to the highlighted products. It has sections to display product categories with images, a beautiful slideshow with CTA buttons, a nicely designed header included with the company logo, social custom icons, a header menu, etc. The theme is included with sections like featured content, hero content, portfolios, popular products, services, etc. Izabel is crafted in a way that you will need a minimal amount of customization to ready your dream eCommerce store. Key features: This theme comes with a pixel-perfect design making your website look attractive and sharp on any device. Its responsive feature allows the website to adjust perfectly no matter the screen resolutions. Izabel is compatible with free and premium page builders.
15. Vantage
Vantage is a dynamic and professional WordPress WooCommerce theme. It is one of the feature-rich and most popular WordPress themes. The theme provides different smart design elements and premade sections useful to create an engaging website to attract customers. The beautiful template of this theme is constructed with a header containing a menu, a search option, a custom logo field, and social icons. It also includes sections like services, portfolio, an elegant-looking slideshow without getting help from any image plugin in WordPress, etc. This theme is fully compatible with WooCommerce plugins enabling you to implement sections like featured products, coming soon products, payment methods, etc. The theme works well with any popular plugin empowering you to create and customize informative and useful pages. Key features: Vantage is a multipurpose theme with WooCommerce and page builder plugin compatibility providing your website with robust performance. It is integrated with a smart slider with CTA buttons to highlight your desired products. The theme is retina ready and provides online support on the theme forum.
16. Jewelry Store
Jewelry Store is a clean and multipurpose free WordPress WooCommerce theme. You can use this theme to build a wide range of eCommerce stores from jewelry shops, to electronic shops, accessories stores, etc. The theme is compatible with awesome page builders like Gutenberg, Elementor, WPbakery Visual Composer, etc. This theme works well with all the essential plugins like Yoast SEO, Updraft Plus, Jetpack, Contact Form 7, etc. Jewelry Store comes with a fully customizable template fused with essential design elements and functionalities compared to different kinds of themes for jewelry. It has an advanced panel enabling you to customize the whole site flexibly. You can also change the primary color of your website with just a single click. Key features: It is a powerful and dynamic WooCommerce theme with a responsive layout making your website adjust on any device despite the screen resolutions. The theme has well-optimized code for better SEO.
17. Top Store
Top Store is a well-structured and multipurpose WordPress WooCommerce theme. Its functional template and compatibility with important plugins make it one of the most popular WordPress themes. This theme is suitable for websites like grocery, clothing, electronics, gadgets, home appliances, furniture, jewelry, etc. Top Store theme is deeply integrated with the WooCommerce plugin providing a seamless shopping experience to the customers. You can create multiple useful sections using WooCommerce, such as new arrival, popular products, featured products, add-to carts, payments, etc. This theme also included a top slider, category slider, ribbon section, top web page header design with three layouts, brand sections, etc. Top Store comes fully prepared with all the essential sections you need to create a high-performance online store. Key features: The theme is included with special features like wishlists, quick View, compare products, etc. It is integrated with the WP Popup Builder plugin and a one-click demo import feature. This theme has a responsive layout for your website’s perfect view on any device.
18. Store Hub
Store Hub is a clean and modern WordPress WooCommerce theme. This theme can be considered a good choice among the most popular WordPress themes because it has an elegant and sleek-looking premade landing page with tons of useful functionalities. The theme is compatible with the amazing Elementor page builder enabling you to implement dynamic functionalities useful to engage your customer longer. Using Elementor, you can flexibly design and customize pages and place important functionalities on your website. Store Hub theme is compatible with useful plugins like YITH WooCommerce Compare, WooCommerce Variation Swatches, YITH WooCommerce Wishlist, etc. Key features: Store Hub offers multiple header choices and unlimited color options to play with. The theme has a fine responsive layout displaying your website perfectly on any screen.
19. Store Villa
Store Villa is a modern and dynamic WordPress theme. It is a powerful and highly functional theme and can be considered one of the most popular WordPress themes. This theme is suitable for online stores like grocery stores, jewelry shops, electronic appliances, accessories, etc. The theme comes with a built-in customizer tool you can use to easily configure and change the theme settings. It features unlimited slideshows, multiple categories displaying, advanced product search options, etc. Store Villa supports necessary and effective plugins to make your website robust in performance. It has compatibility with plugins like WPBakery Visual Composer, Yoast SEO or Rank math, Wordfence security, etc. Key features: This WooCommerce powered has both boxed and wide layouts. It is a highly customizable theme with 10+ widgets. The theme includes pricing table options to showcase your product with prices. This responsive theme is also SEO friendly.
20. Customify
Customify is an ultra-fast and feature-rich WordPress theme. This free theme comes with different design modules and content useful to showcase your products accordingly. Its lightweight nature provides users with seamless navigation around the website. Customify is included with a header & footer builder you can work with to build an informative header and footer. The theme is compatible with amazing page builders like Elementor, WPBakery Visual Composer, SiteOrigin, etc. You can use any of these page builders to create and customize dynamic and feature-rich pages. Customify supports several exciting plugins like WooCommerce, bbPress, Yoast SEO, BuddyPress, etc., to make your website loaded with useful functionalities. The theme is developed following web development standards. Key features: This eCommerce-based theme is built with SEO providing better rankings on search engine results and if you need extra SEO tips and tricks you can jump to our next blog. You don’t need any prior coding knowledge because Customify provides everything with its beautiful premade template.
Conclusion
The right WooCommerce theme has several different qualities like design features, performance, plugin compatibility, documentation, and customer support. Themes that made our top 20 list pass all the criteria of a perfect WooCommerce theme to build your dream online store. These are the most popular WordPress themes and are built by professional developers to provide you and your customer with the best online shopping experiences. These themes have high ratings and downloads because they are the best among the free, most popular WooCommerce themes. You can take any one of the lists serving your purpose best and start working on your next big project!
